I MAKE BRANDS
Brandcoach & Creative Director
Resonance is the most powerful force in Communication.
Thanks to it, we identify with our heroes. It creates empathy with robots, magicians, aliens, and even monsters. That's what happened in the 1933 classic film King Kong. What began as a typical adventure movie took a dramatic turn in the 3rd act. Suddenly, the audience was made aware of the emotional motivations of the titular giant ape. And every person who has ever been through puberty knows the infinite pain of being in love with someone who is unattainable. In the end, the audience wept for the monster and hated the hero. That is the power of resonance.
Imagine what it can do for your brand ...
Brandcoaching with proven storytelling techniques.
Your brand is critical to your business.
"Your brand is the single most important investment you can make in your business."